Fast Moving Consumer Goods

The challenges that the FMCG sector faces are increasing: volatility and an uncertain environment, pressure on prices from the traditional distribution channel, changing consumer habits, and the emergence of new channels which put the manufacturer in direct contact with the end consumer.

To respond to these challenges, FCMG manufacturers should structure their response to these challenges along four dimensions: Resilience, Agility, Effeciency, and Proximity.

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